A naukri.com initiative
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How Should I Slice My Product? — A Call for Customer Journey Teams
- Organizing product teams around customer journeys is advocated as a more effective approach to align with user needs and business goals.
- Organizational design should prioritize customer value over internal logic, reflecting the importance of product leadership.
- Product management is responsible for addressing customer problems across functions, necessitating optimal organizational conditions.
- Organizational structures should focus on market demands and customer needs rather than individual career opportunities.
- Choosing the right organizational structure involves essential principles and considerations to support scalability and alignment with business strategy.
- Transitioning to a customer journey-based team structure was essential for clarity and end-to-end responsibility in handling customer use cases.
- Initial resistance to restructuring around customer journeys was met with apprehension, causing a realignment of responsibilities and collaboration with IT management.
- Introducing new staff accelerated the organizational transformation, addressing challenges and enhancing development principles.
- Different organizational models have their strengths and weaknesses, prompting the need to consider key questions before implementing changes.
- Involving all departments in the mindset shift towards user-centric team structures is crucial for successful change management.
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