A naukri.com initiative
Kaspersky
1M
168
Image Credit: Kaspersky
How smartphones actually track you | Kaspersky official blog
- Smartphones don't need to listen to track you, they share data with data brokers creating detailed profiles through apps.
- Advertisers receive extensive data like smartphone info, location, IP address, and device identifiers from mobile apps.
- Ad networks share user data with multiple platforms even if they are not displaying ads at the moment.
- Ad personalization identifiers like IFV and IDFA/AAID track users across apps and devices, even if ad personalization is disabled.
- Location data, even if approximate, can be surprisingly accurate and valuable for tracking.
- Protection methods include limiting app permissions, using ad-blocking DNS services, and disabling advertising identifiers.
- Minimizing the number of apps, using security solutions like Kaspersky Premium, and activating privacy settings can enhance protection.
- Strict laws like GDPR and privacy settings do not fully protect against extensive tracking methods on smartphones.
- Unscrupulous brokers can sell detailed personal data and location history obtained through ad tracking to various entities.
- Complex movement analysis, ad identifiers linked to personal details, and data leaks contribute to the extensive tracking on smartphones.
Read Full Article
10 Likes
For uninterrupted reading, download the app