A naukri.com initiative
Medium
1M
0
Image Credit: Medium
How Super.Money Quietly Cracked India’s UPI Tri-opoly
- Flipkart soft-launched Super.Money in August 2024 and by April 2025, it processed 175.24 million transactions worth ₹5,924.95 crore.
- Super.Money ranks fifth on the NPCI leaderboard with the second-fastest growth curve ever recorded for a UPI app.
- Super.Money is integrated into Flipkart's checkout screen, facilitating one-tap payments without redirects, QR scanning, or registration.
- Zero customer acquisition cost is a significant advantage for Super.Money, allowing for free distribution.
- The app monetizes transactions by focusing on higher-margin credit rather than freebies, unlike other UPI apps.
- In February 2025, Super.Money acquired checkout-financing startup BharatX in an all-cash deal, enhancing underwriting capabilities.
- Super.Money offers users the ability to convert loyalty tokens (Supercoins) into cash on spends as low as ₹50.
- The app's interface is designed for simplicity and speed, with vernacular language support for Tier-2/3 cities and faster checkout process compared to GPay.
- Super.Money focuses on monetizing actions over attention and doesn't rely on advertising for revenue.
- The app aims to evolve into a neo-bank offering various financial services like recurring deposits, goal-based savings, and equity investing.
- Super.Money's success demonstrates the importance of contextual product thinking and seamlessly integrating into existing consumer habits.
- The app's growth showcases the power of integrating into established workflows to capture market share efficiently.
Read Full Article
Like
For uninterrupted reading, download the app