<ul><li>The Fogg Behavior Model is a framework that explains what drives users to take action and how to design a product to trigger that action.</li><li>The model consists of three key components: Motivation, Ability, and Prompts, which need to align for users to take action.</li><li>Motivation is influenced by personal and reward-based factors, and it is important to keep users motivated to engage with the product.</li><li>Ability focuses on making the desired behavior as easy as possible for users to carry out, reducing barriers to action.</li></ul>

How the Fogg Behavior Model can help you boost SaaS user engagement

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