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How to become a rockstar in building a user Pricing journey. Part 2
- To understand the product's position among ecosystem participants, the author built an Influence Map.
- Unconventional approach to market segmentation: focus on a local market you understand well.
- Capture Voice of the Customer using 'Persona Quotes' to convey market segments.
- Use the Innovation Curve and feature-oriented curve to understand audience and product capabilities.
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