<ul><li>Successful products create habits by embedding themselves into users’ daily routines.</li><li>Retention has multiple layers such as Activation Rate, Day 1 Retention, Engagement Rate, Monthly Retention Rate, and Churn Rate which help in understanding user engagement over time.</li><li>To build user retention, implement intentional strategies such as reducing friction in onboarding, personalizing user journeys, offering milestone rewards, and using push notifications to remind users of value.</li><li>Common mistakes leading to user churn include bad onboarding, low engagement features, ignoring competitive threats, and over-reliance on discounts.</li></ul>

How to Build a Sticky Product. The Science Behind User Retention

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