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How to build your personal brand as a product manager
- Shravan Tickoo, Shreyas Doshi, and Diego Granados are product managers who have successfully built their personal brands by sharing content on platforms like LinkedIn and YouTube.
- Personal branding is crucial for product managers in 2025 to create multiple income sources and stand out in a competitive field.
- Building a personal brand helps in networking, standing out from competitors, and future-proofing one's career in fields like consulting and entrepreneurship.
- Personal branding involves creating a unique value proposition based on your work, ideas, and opinions, whereas online presence is a part of it.
- The process of building a personal brand includes identifying the problem you want to solve, defining your target audience, creating content, and engaging with connections.
- Platforms like LinkedIn, X, YouTube, and Medium are effective for building personal brands through thought leadership posts, tutorials, case studies, and engaging with the audience.
- Consistency, providing value, authenticity, and engagement are key factors to consider when developing a personal brand to avoid common pitfalls and mistakes.
- Building a personal brand requires time, patience, and dedication, and can open doors to various opportunities in the product management field.
- AI integration in product management emphasizes the importance of strategic thinking, leadership, and storytelling, which can be showcased through a strong personal brand.
- By following a step-by-step approach to building a personal brand, product managers can position themselves as industry experts and create lasting connections.
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