<ul><li>It is important to do things that don’t scale, as these efforts can effectively solve some of the hardest problems for companies and people.</li><li>In customer acquisition, “unscalable” tactics like guerilla marketing, non-traditional marketing channels, and in-person activations can be very effective.</li><li>Human-powered tactics like calling potential drivers, in-person training before launching, and a manual referral program can also be effective.</li><li>In addition to customer acquisition, unscalable operations like building creator pages, culture building with internal newsletters, charging patrons subversively, and forecasting with daily manual updates can be effective.</li><li>These unscalable tactics require hard work, but they can help bring companies closer to customers and build better products.</li></ul>

How To Do Things That Don’t Scale

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