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How to Dominate Digital Strategy Without a Fortune 500 Budget
- To dominate digital strategy, you don't need a huge budget, you need to be more intelligent, focused, and agile than the competition.
- Most digital strategies fail because of the “Shiny Object” Syndrome, the “Set It and Forget It” Mentality, and the “Me, Me, Me” Approach.
- The five pillars of a successful digital strategy include customer-centric everything, content marketing, data-driven decision-making, omnichannel integration, and agility and innovation.
- On social media, choose your platforms wisely, focus on quality over quantity, engage rather than broadcast, use video content, and practice social listening.
- To turn your website into a lead-generating machine, optimize for search engines, create a clear value proposition, use strong calls-to-action (CTAs), implement live chat, and create valuable gated content.
- To leverage your data, collect the right data, personalize the customer experience, use predictive analytics, and prioritize data security and privacy.
- Continuously optimize your digital strategy through A/B testing, user feedback, and staying agile.
- Allocate 7-10% of your revenue for digital marketing, with about 50% of that going to digital. Review your digital strategy quarterly and make minor adjustments on the fly.
- SEO is still important in 2024, and email marketing can still be effective when done correctly.
- The biggest mistake businesses make with digital strategy is trying to do too much too soon. Start with focus and expand as you learn what works.
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