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The FishmanAF Newsletter

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How to Figure out Metrics Ownership

  • Metrics ownership is a tricky problem.
  • A metric ownership framework that we introduced in the Growth Leadership program might help.
  • Metric ownership can be defined in three steps: defining ownership types, mapping ownership to define ideal breakdown, and moving to the ideal state.
  • For defining ownership types we can use questions like- Does anyone own this metric today? What does our impact on this metric look like? etc.
  • For mapping ownership to define the ideal state, we need to go levels below the north star into input metrics.
  • Getting metrics to their ideal ownership state is the third and hardest part of this problem.
  • To get buy-in from bosses, we can rely on data and experimentation.
  • To share a metric, we have to be friendly with the other people in the sandbox to win them over to the cause.
  • If we need to kick that metric to the curb and it’s time to shed a metric then we have three options.
  • The hardest part is the human involvement and looking for opportunities to make changes throughout the year.

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