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How to grow a brand YouTube channel
- YouTube is increasingly becoming a focus for brands, with the platform holding the largest share of time spent on social media.
- Ryan Hashemi, with a background in Wall Street, has helped shape YouTube content strategies that garnered over 5B views.
- Snowball, his agency, assists brands in understanding and leveraging the power of YouTube for effective strategies.
- Investing in YouTube can be lucrative as it offers high engagement, lasting viewership, and deep analytics for success.
- For long-form content, a basic setup may involve a strong video producer, editor, and production costs.
- Mastering YouTube involves creating content where the product integrates organically, leading to significant conversion lifts.
- Common mistakes brands make on YouTube include lacking a real strategy, a packaging-last creative process, and a half-hearted approach.
- Snowball's process includes deep audience research, ideation, talent access, packaging optimization, and building internal teams for content creation.
- Critical metrics to track on YouTube include Click-Through Rate (CTR) and Average View Duration (AVD) to gauge video success.
- Brands like Ahrefs, GoPro, Red Bull, and LEGO are cited for doing a great job on YouTube, influencing others to explore the platform.
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