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How to improve inshorts as a PM
- Inshorts found success by providing short, swipe-based, and conversational news with a focus on FOMO and social proof.
- To improve, they need to enhance time spent, engagement, and ad monetization, targeting specific user segments like the elderly, hustlers, and campus trendsetters.
- Competing with similar news apps and platforms like Google Discover and Instagram Reels, Inshorts needs to focus on unique concise content delivery.
- Challenges include lack of insightful, engaging content, misleading summaries, inadequate personalization, and absence of productivity-oriented or career-related news coverage.
- Maintaining credibility by avoiding clickbait stories and overly commercial content, while balancing revenue generation through ads.
- Addressing notification overload and enhancing user experience with features like comments, personalization, gamification, and career news sections.
- Proposals for combating fake news include credibility scoring systems, user-generated validations, and collaborations with fact-checkers.
- Promoting balanced storytelling by showcasing multiple angles of news even within 60-word summaries.
- Using data-driven approaches like A/B testing and categorical variables to enhance user trust, engagement, and content quality.
- Recommendations focus on curating news based on newsworthiness, maintaining a no-bias culture, and involving users in the content validation process.
- Strategies include gamification, personalization, and alleviating notification fatigue to improve user retention and engagement.
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