<ul><li>The article presents a step-by-step strategy to increase subscription revenue by 20% for a video streaming service.</li><li>Key steps include improving the free trial to paid subscription conversion rate, conducting well-designed A/B tests, and tracking data quality.</li><li>A/B tests are crucial to evaluating product changes that aim to enhance conversions, with a recommended sample size of 5,000 users per group for effective testing.</li><li>Monitoring data completeness and handling tracking issues, especially for underrepresented user segments like older devices, are essential to ensure reliable results and revenue growth.</li></ul>

How to Increase Subscription Revenue for a Video Streaming Service: A Deep Dive Into Data-Driven…

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