Validate the market opportunity before launching a new product by assessing market demand and profitability.
Craft a structured go-to-market (GTM) strategy by analyzing competitors, defining product vision and goals, planning operational and technical execution, determining optimal pricing strategy, and selecting appropriate sales channels.
Adapt the GTM strategy based on market conditions, such as saturated markets, emerging markets, and oligopoly-dominated markets.
Launching a product is just the beginning, and the focus should be on adapting post-launch based on customer feedback, retention metrics, and competitive shifts.