<ul><li>Product bundling occurs when you offer multiple products or services together as a single package encouraging customers to purchase items that aren’t as compelling separately.</li><li>Benefits of bundling include increased lifetime value, improved satisfaction, competitive advantage, and efficient inventory management.</li><li>There are 5 types of bundling strategies:</li><li>1. Pure bundling</li><li>2. Mixed bundling</li><li>3. Mix-and-match bundling</li><li>4. Cross-sell bundling</li><li>5. Subscription bundling</li><li>To effectively implement product bundling, catalog products, analyze customer purchase data, create data-driven bundles, and test bundle performance.</li><li>Office 365's evolution demonstrates the power of strategic bundling in delivering value, fostering loyalty, and adapting to changing market dynamics.</li></ul>

How to master product bundling strategies

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