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How to Nail the Traction Slide in Your Seed Pitch Deck
- Traction in a seed pitch deck validates team's execution ability, market demand, product viability, and problem statement.
- Balance between 'team and a dream' versus having real metrics is crucial at early stages of a company.
- Significant vision and founder story can compensate for limited traction in pitches but data becomes essential as the company progresses.
- Startups often rely on small investments to validate their idea before attracting early-stage investors.
- KPI's play a crucial role in demonstrating traction for seed investors, even if revenue is not substantial.
- Usage, customer discovery insights, and product development milestones are key traction indicators for startups.
- Traction slide should show progress over time to demonstrate momentum and execution capability.
- Metrics should align with business model and industry, avoiding vanity metrics and mischaracterized data.
- Avoid pitfalls such as vanity metrics, mischaracterized numbers, static figures, and overemphasis on LOIs in the traction slide.
- At the seed stage, fast progress and real signals are more important than big numbers for startups.
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