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How to Nail Warm Introductions (and Why They Matter So Much)

  • A warm intro is a valuable opportunity for founders to connect with advisors, customers, investors, and potential partners.
  • A well-crafted and well-handled intro can lead to valuable long-term connections and opportunities.
  • To make a great intro, founders should provide a draft of the email, a clear and direct ask, and a concise one-line description of their company.
  • After the intro is made, founders should promptly reply, offer specific times for a meeting, send a calendar invite, and make a strong impression to build trust.

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