<ul><li>Churn rate can be calculated as (users at beginning of period - users at end of period) / users at the beginning of period.</li><li>Churn can be categorized into voluntary churn and involuntary churn, with involuntary churn being caused by payment failures.</li><li>Involuntary churn represents approximately 25% of overall churn.</li><li>To prevent payment failure churn, businesses need to focus on understanding the primary drivers of involuntary churn and implementing strategies to reduce payment failures at each stage of the user journey.</li></ul>

How to prevent payment failure churn

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