Prioritization is crucial for aligning with business strategy, leveraging timing, and maximizing impact.
Product backlog prioritization starts by aligning initiatives with company's Objectives and Key Results (OKRs) to ensure strategic grounding.
Quarterly themes are used for time-bound prioritization, accelerating features that support the theme to seize short-term opportunities.
Structured frameworks like RICE or ICE are applied for assessing business impact, along with considering various feature purposes and a portfolio mindset for balancing priorities.