<ul><li>In any DSP, including ours, tracking macros are essential for advertisers to measure campaign performance accurately.</li><li>Several factors contributed to the prevalence of macro-related errors.</li><li>To address these issues, the author created a tool that demystified the macro setup process.</li><li>This tool was required to provide clear guidance, automate error checking, and be accessible to users.</li><li>The author developed this tool despite having zero expertise in coding.</li><li>The author used a four-step process involving ChatGPT, CodePen, Tilda, and Intercom to create a functional prototype.</li><li>This prototype solved a critical advertiser pain point, all without writing code from scratch.</li><li>By embracing no-code tools, product managers can independently validate hypotheses, demonstrate initiative, and drive meaningful outcomes.</li><li>The right tools and mindset can empower product managers to innovate without constraints.</li><li>Start small, solve a specific pain point, and iterate based on feedback, always integrating metrics to measure success and identify areas for improvement.</li></ul>

How to Prototype Without Developer Resources as a Product Manager

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