<ul><li>Product Marketing Manager (PMM) interviews focus on strategy, customer insight, and cross-functional leadership.</li><li>Core criteria for PMM evaluation include articulating target audience, creating GTM strategies, conveying customer insights effectively, collaborating across various departments, and measuring impact.</li><li>Prepare for PMM interviews by studying product pages, case studies, and launch videos to understand the target audience and differentiate the product.</li><li>During the interview, emphasize past product launches, storytelling structure, messaging rooted in insights, collaboration with stakeholders, measurable outcomes, and using similar language as the company to showcase fit.</li></ul>

How to Stand Out in a Product Marketing Manager Interview

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