<ul><li>Google Analytics 4 (GA4) no longer offers the exact metric of Unique Page Views, focusing instead on user engagement and introducing new approaches.</li><li>To track unique page views in GA4, you can refer to the Views per User metric in the Pages and Screens report or use explorations for more flexibility.</li><li>Advanced users can export GA4 data to BigQuery and run SQL queries to obtain precise unique page view counts, while Looker Studio (Data Studio) can be used to create custom dashboards.</li><li>Common mistakes to avoid in GA4 include assuming Views per User is the same as Unique Page Views, not considering data sampling, and neglecting to filter bot traffic.</li></ul>

How to Track Unique Page Views in Google Analytics 4: A Step-by-Step Guide (2025)

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