Benchmark is a false promise, focus on fixing the issues with experimentation.Product and growth management requires experimenting with various ideas.Experimentation should be simple and trackable, with easy deployment and analysis.Find a good metric to embody the product and track user engagement.Learn how to experiment quickly before shipping good experiments.To retain users, ask them why they became power users and why they left.Differentiate between activation and retention to improve overall experience.Create mini-moments to gradually improve activation rate.Features attract and retain differently, ensure the core value proposition is retained.Setting up a fast cadence to test is more important than finding the next big thing.