<ul><li>Amazon's success stems from understanding and reshaping user behavior, such as expecting fast shipping and trusting online reviews.</li><li>E-commerce personalized shopping experiences, making traditional store outings less appealing to the new generation of shoppers conditioned by Amazon.</li><li>COVID-19 accelerated the shift to digital-first behaviors, with convenience becoming the default and brick-and-mortar stores losing their edge.</li><li>The failure of many traditional retailers to adapt and evolve with changing user behaviors, like Amazon did, serves as a broader lesson on the importance of understanding and responding to user behavior in product management.</li></ul>

How User Behavior Can Reshape an Entire Industry: The Amazon Effect on Retail

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