<ul><li>Online hotel reviews are a significant aspect of how hotels rank on metasearch platforms like Google Hotels, Kayak, Skyscanner, and TripAdvisor.</li><li>A hotel with a high average rating above 4.5 stars is going to be favored.</li><li>The volume of reviews is important, even if the average rating is the same.</li><li>Recent reviews are more valuable because the guest experience can change over time.</li><li>Review content provides context and is more important than just the star rating.</li><li>Hotelier can encourage reviews, respond to feedback, act on feedback and monitor their online reputation.</li><li>For travellers, understanding the importance of reviews can help them make informed decisions on limitations and opportunities.</li></ul>

How User Reviews Influence Hotel Rankings on Metasearch Platforms (And Why You Should Care!)

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