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How Venture Capital firms are shaping the future of Product Design, & why Design leaders need to be…
- Venture Capital firms provide strategic guidance, network access, and other resources to startups.
- Venture Capital firms drive talent acquisition and team building in startups, which shapes Product Design as a craft and the overall user experience.
- Misaligned job descriptions can arise when hiring decisions are led by people with limited Product Design experience.
- Product Design is viewed merely as a functional discipline and not a partner in product innovation by many VCs.
- Standardized hiring metrics based on years of experience, familiarity with specific tools, or the number of successful launches are prioritized by hiring firms and VCs.
- Design leaders are often assessed through the narrow lens of “hands-on” comfort by non-craft reviewers.
- In VC-backed companies, design is seen as a means to an end rather than a partner in defining what products should be, limiting Product Design's impact.
- Product-Market Fit often slips through the cracks when design isn’t empowered to drive discovery and innovation.
- Design leaders need to establish themselves as advisors and redefine what design brings to the table, shifting the conversation from outputs to outcomes.
- By establishing meaningful metrics, design can reinforce its role as a driver of product innovation.
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