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How VISTA Can Be Applied to a Physical Product

  • A Product Manager shares the story of applying the VISTA approach to develop a table-and-chair set for self-service restaurants.
  • The challenge was to create a product that balanced comfort, turnover, and cost.
  • Using the VISTA framework (Vision, Intent, Solution, Tactical, Action & Follow-Up), the product was developed with moderate comfort, tougher materials, and lower production costs.
  • The iterative process involved meetings with restaurant owners, rapid prototyping, testing, and fine-tuning, which resulted in a market solution that addressed a real pain point.

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