A Product Manager shares the story of applying the VISTA approach to develop a table-and-chair set for self-service restaurants.
The challenge was to create a product that balanced comfort, turnover, and cost.
Using the VISTA framework (Vision, Intent, Solution, Tactical, Action & Follow-Up), the product was developed with moderate comfort, tougher materials, and lower production costs.
The iterative process involved meetings with restaurant owners, rapid prototyping, testing, and fine-tuning, which resulted in a market solution that addressed a real pain point.