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A naukri.com initiative

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Medium

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How we found 3 leaks in our onboarding funnel (and what happened next)

  • Setting up the right instrumentation was the first step to track user behavior and identify onboarding funnel leaks.
  • By analyzing data and user feedback, 3 major friction points were identified in the onboarding process.
  • Implemented fixes like allowing users to change their login email, providing temporary access during permission updates, and using login hints led to significant improvements in setup completion rates.
  • These small changes collectively reduced friction, improved the first-time experience, and showcased the importance of addressing onboarding issues early on.

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