Setting up the right instrumentation was the first step to track user behavior and identify onboarding funnel leaks.
By analyzing data and user feedback, 3 major friction points were identified in the onboarding process.
Implemented fixes like allowing users to change their login email, providing temporary access during permission updates, and using login hints led to significant improvements in setup completion rates.
These small changes collectively reduced friction, improved the first-time experience, and showcased the importance of addressing onboarding issues early on.