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How would you Improve Google Pay?
- Google Pay is a digital payment platform available on various platforms like Android, iOS, and smartwatches, competing with platforms such as Paytm and Phonepe.
- The goal is to increase user engagement for Google Pay, aligning with the mission and potentially leading to increased user retention and revenue.
- User segments include individual users, small businesses, and online merchants, with individual users selected for analysis.
- Some pain points for individual users include transaction failures, record-keeping challenges, difficulty in saving and investing, and network reliability issues.
- Solutions proposed include One-Tap Payments, a lending and tracking feature, investment options, and offline payments to address the identified pain points.
- Prioritization of solutions based on impact and effort includes focusing on One-Tap Payments and the lending and tracking feature to enhance user engagement.
- Metrics to measure performance include the number of users using One-Tap payment, successful transactions, average transactions per user, and adoption of the lending and tracking feature.
- In summary, the focus was on improving user engagement for Google Pay by addressing pain points related to transaction processes and record-keeping, with proposed solutions emphasizing ease of payment and efficient tracking.
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