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HubSpot and Shopify Are Both Going More Enterprise. But Also — More SMB.
- HubSpot's 100+ seat deals have increased by 55%.
- Shopify earns 31% of revenue from its enterprise product and bigger brands.
- HubSpot is also focusing on the SMB market with new entry-level and single-seat products.
- Shopify's smaller merchants have grown rapidly, with enterprise revenue gaining only 1%.
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