Working Backwards approach involves starting with answering key questions through four pillars: PRs, FAQs, Tenets, and Metrics.
In interviews, respond like a PR to make people care about the product and speak about FAQs to anticipate questions and align with stakeholders.
Tenets act as guardrails defining product operations and scale. Use them to justify decisions and show credibility.
Define success metrics upfront to measure product success effectively. When discussing success measures, focus on numbers with reflection for a compelling response.