<ul><li>There is an inherent bias towards immediacy where if users were to choose from a selection of rewards that occur at different points in time then the perceived value of those rewards that come with a delay goes down.</li><li>Examples of apps/products leveraging hyperbolic discounting: Zomato's 50% off Flash Sale, Amazon's flash sales and limited-time deals, bonuses in games like Candy Crush Saga, and gems in Duolingo.</li><li>Hyperbolic discounting can help products encourage users to make quicker decisions favoring immediate benefits.</li><li>The bias towards immediacy can drive traction and transactions in various apps.</li></ul>

Hyperbolic Discounting

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