Product owners often make prioritization decisions based on gut instinct, rather than using numerical arguments.Good product owners utilize KPI trees to connect lower-level metrics to revenue or critical company-wide metrics.Modeling the impact of new tasks on KPIs can lead to better decision-making, but it is often seen as time-consuming and requires data analysis skills.Advancements in AI can automate a significant portion of the analysis and help product owners make data-driven decisions.