IHG recently renewed and extended its collaboration with Chase until 2036, setting the stage for greater customer loyalty and engagement.
Key features of the co-brand agreements include long-term partnership, unique member benefits, and revenue generation through credit card usage.
IHG One Rewards program aims to reach 145 million members globally by the end of 2024, with loyalty members spending 20% more and being 10 times more likely to book through IHG's platforms.
These partnerships are expected to significantly lift IHG's financial prospects, with projected threefold increase in fees by 2028, upfront cash inflows, operating profit growth, and increased cardholder accounts and spending.