A naukri.com initiative
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IKEA Effect
- Greater user engagement, satisfaction, and ownership of the product can be achieved by leveraging the IKEA Effect.
- Users are willing to pay a higher value for products they have contributed to creating.
- Loyalty and stickiness to the brand can be increased through user involvement.
- Examples of the IKEA Effect in action include sneaker customization, Bitmoji avatars, and Minecraft's user-created virtual worlds.
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