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Immersive technology trends — the tipping point is near
- Immersive technology will soon provide avenues for business model reinvention.
- Immersive tech can soon help both everyday and high-value workers perform their tasks more effectively.
- Immersive commerce will likely grow significantly as immersive technology comes from trusted brands.
- We will soon see market proliferation in terms of immersive tech offerings, with several devices and app options.
- Generative AI (GenAI) can help businesses build immersive content and create customized virtual meeting rooms.
- Immersive tech can transform how work gets done, support new business models, and promote innovation for organizations that use it wisely.
- Immersion into everyday enterprise workflows will continue, as interoperable apps on immersive platforms mature and rise in power.
- The adoption of immersive tech will soon be incentivized and helped by the impending rise of new ways of working that spur adoption.
- Immersive tech's convergence with AI and other emerging tech can transform work and support new business models.
- For immersive tech to reach its transformative potential, it must grow trust with stakeholders while addressing data governance, privacy, compliance, and cybersecurity issues.
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