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In defense of feature team product managers
- Feature factories are businesses that focus on outputs over outcomes by rapidly producing and shipping features without strategically considering the impact these features have on users and the business.
- The alternative to the feature factory is a culture that rewards outcomes over outputs, which are called empowered teams.
- Feature team Product Managers (PMs) are real PMs doing important work despite the belief that only PMs on empowered teams are the real PMs.
- Feature team PMs are responsible for execution and driving the cross-functional team effort to translate features into a useful experience for the user.
- Feature team PMs often don’t have a dedicated project manager so they need to take on additional responsibilities and do the product work themselves, leading to the misconception that they are just project managers.
- The role of PMs is to help the CEO flesh out their vision and bring it to life by executing it at the highest level.
- PMs should help the CEO understand the tradeoffs of various paths before they ultimately commit to the decision.
- Feature team PMs need not behave like empowered PMs without a strong product leader spearheading the transformation and a stomach for a huge amount of work.
- Feature teams are valuable to CEOs in certain scenarios such as when the CEO has a clear and compelling product vision.
- The product work involved on a feature team and empowered team are largely the same, but empowered teams offer more strategic and meaningful work.
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