<ul><li>Offering seamless, integrated features is now an expectation in the software landscape for HR, payroll, accounting, or ERP providers.</li><li>Three main approaches to consider when a feature sits outside your core offer: developing in-house, utilizing marketplaces, or partnering with a technology vendor.</li><li>Key questions to consider when choosing the right approach include the feature's core importance, desired control over development, budget, development capacity, and launch speed.</li><li>Finding the right balance between control, cost, and scalability is crucial in deciding whether to build in-house, utilize marketplaces, or partner with a tech vendor to enhance product portfolios.</li></ul>

In-house features vs marketplaces: finding the right balance for your product portfolio

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