Disney and NBCUniversal have filed a lawsuit against AI company Midjourney for copyright infringement, allowing users to create images of characters like Darth Vader and Shrek.
The lawsuit, filed in US District Court in Los Angeles, is the first major legal action by Hollywood studios against a generative AI company.
Midjourney is accused of enabling users to generate personalized images of copyrighted characters using AI image-synthesis.
The studios claim Midjourney trained its AI model on copyrighted content without permission, leading to the creation of unauthorized images.
The legal complaint includes visual examples showing AI-generated versions of characters like Yoda, Wall-E, Stormtroopers, Minions, and more.
Disney's general counsel stated that infringement by an AI company does not make it any less illegal, emphasizing the issue of piracy.
The studios argue that Midjourney actively promotes copyright infringement by displaying copyrighted characters in its platform's 'Explore' section.
Midjourney supposedly has technical protection measures to prevent infringing outputs but has chosen not to implement them.
Prior to the lawsuit, Disney and NBCUniversal tried to address the issue with Midjourney, but the company allegedly continued to release infringed images.
NBCUniversal's executive vice president highlighted the lawsuit's purpose to protect the artists' work and the studios' significant content investments.
The legal action demonstrates Hollywood's new front concerning AI copyright issues, with major studios potentially uniting against tech companies.
Other studios like Amazon, Netflix, Paramount Pictures, Sony, and Warner Bros. are not part of the lawsuit but are members of the Motion Picture Association.
The conflict highlights the studios' efforts to protect intellectual property in the face of AI advancements and potential copyright violations.
Midjourney's platform allows users to submit prompts for AI-generated images, leading to the creation of unauthorized images of well-known characters.
The lawsuit follows similar legal moves in different creative industries, indicating a trend of addressing AI-related copyright concerns.
Various copyrighted characters from different studios were found in the AI-generated images provided as evidence in the legal filing by Disney and NBCUniversal.