<ul><li>Teams are being pushed to be more 'innovative' with every build, but there is often a lack of clarity on what innovation truly means or what it aims to achieve.</li><li>Innovation is not just a PR tactic, it is crucial for a company's core existence and survival. It is about constructing plausible futures to increase chances of survival, much like the unique ability of humans to lie.</li><li>Instead of investing in expensive innovation centers or setting up teams for innovation, companies need to focus on fostering a culture of innovation throughout the organization.</li><li>Innovation is not about infrastructure or out-of-the-box ideas, but about attacking core objectives with multiple challenging solutions to find the best results. Companies must embrace flexibility and a willingness to experiment to stay ahead in a constantly evolving business landscape.</li></ul>

Innovation ≠ building labs, it’s about survival culture

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