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Inside Duolingo’s Go-to-Market Strategy
- Duolingo offers gamified language learning with courses in 43 languages, including uncommon ones.
- The app targets various user personas, making learning joyful and efficient for all.
- Its freemium model, effective lessons, playful tone, and AI integration drive user engagement.
- Duolingo dominates search results, has creative social media presence, and employs PLG strategies.
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