In 2025, Google's AI technology Veo has surpassed expectations in producing Hollywood-level video content, resembling the work of human filmmakers.
Veo, integrated into Gemini and Flow, creates emotionally evocative, visually stunning sequences that challenge the notion of human-led filmmaking.
This advancement in creative automation validates concerns raised by screenwriters and actors who protested against AI in Hollywood, showcasing the impact of AI on knowledge work.
The evolution of Veo signifies a significant shift in the future of knowledge work and content creation, blurring the lines between what AI and humans can achieve in the entertainment industry.