<ul data-eligibleForWebStory="false"><li>The Red Dot Effect utilizes a high-contrast notification to leverage the brain's need for closure, leading to increased user engagement.</li><li>Product teams understand the red dot as a behavioral cue rather than just a notification, contributing to billions of engagement hours without intrusive push notifications.</li><li>The Red Dot Effect capitalizes on psychology to capture user attention, appearing in various product designs, such as indicating new messages or updates.</li><li>While cost-effective and easy to implement for product teams, ethical concerns arise regarding the potential negative impact of overusing the red dot, causing anxiety for users.</li></ul>

Inside the Red Dot Effect: The Psychology of App Badges (And the Product Teams Love It)

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