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Inside Tower 28's New Sketch Comedy Series
- Last week, Tower 28 launched its first original sketch comedy series, 'The Blush Lives of Sensitive Girls,' on social media.
- The series showcases the unique selling points of Tower 28's new GetSet Blush in a humorous manner across three episodes.
- Written by Ruby Marker and directed by Olivia Sui, the series brings a fresh and creative angle to marketing skincare products.
- Tower 28 took a risk by deviating from traditional social media marketing strategies and focusing on high-effort, high-concept content.
- The decision to collaborate with a TV writer and influencer-actress-comedian added a unique touch to the series.
- The marketing director, Alex Kalatzis, shared insights on the series' conception, production, and social media engagement strategy.
- The series was shot wide but designed to fit social media-friendly vertical compositions, maintaining a two-minute duration for optimal viewer engagement.
- Tower 28 embraced the challenge of launching an original sketch series to promote their new blush products, aiming to engage their audience in a more creative way.
- Although the videos are currently only used on organic social media, there is potential for future expansion into other platforms.
- The positive audience response and engagement with the sketch videos may prompt Tower 28 to explore more serialized content in the future.
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