Instagram influencer Bri Teresi has quit her partnership with lingerie company Honey Birdette after they hired a male model, Jake DuPree, to model their women's lingerie.
Teresi criticized the company for jumping on the "woke bandwagon" and claimed that a woman had been replaced by a diversity hire.
The lingerie brand posted that featuring DuPree was part of their effort to promote inclusivity and the LGBTQ+ community.
This incident is the latest in a series of controversies involving major brands marketing products with biological men, including Bud Light's sponsorship of trans activist Dylan Mulvaney and Nike's use of Mulvaney to model their new sports bra.