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Interactive Demos: PLG without the headache (Three part series)
- Interactive demos can be incredibly beneficial for both sales-led and product-led companies as they provide a simulated experience of a product offering often split into audience types.
- Interactive demos are easy to create and have almost no downsides/risks associated with them, making them a common tool to deploy and evaluate fast.
- Interactive demos are increasingly a topic with advising clients, especially when discussing product-led growth.
- Interactive demos are easy to build and maintain with low costs and can provide benefits such as increased revenue and deal flow.
- Interactive demos are easy to sell internally, and salespeople can use data and lead insights from interactive demos to improve sales and gain new customers.
- Interactive demos can be used in a variety of ways throughout the buyers' journey, making it a powerful tool for sales-led and product-led companies.
- Using interactive demos can assist sales-led companies in building self-serve motion by setting up an interactive demo first and then working up to a trial or freemium.
- Interactive demos can turn interested parties into advocates, using the demo to share knowledge within their company after watching it themselves.
- Interactive demos are often the move for companies as they help buyers who have interest in a product without us accidentally treating them like users.
- In summary, Interactive demos can be used almost always in B2B as they are a low risk effort and more often than not sales are extremely grateful to have a tool that works for once right out of the box.
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