According to Barclays, about 18% of consumers had fallen victim to scammers in the last year, primarily via online channels.
Investment scams make up one-third of scam money claimed by victims, and 93% of those that become victims did so online.
43% of respondents were targeted but detected scams before losing their money, while the average investment scam claim made last year was the highest at £15,564.
Purchase scams account for 75% of volumes of claims, but only 24% of the value with an average claim amounting to £650, making it the most frequently reported scam.
About 77% of consumers believe that technology companies should do more to prevent scams from taking place on their platforms.
Kirsty Adams, fraud and scams expert at Barclays urged people to stay vigilant and adhere to basic online safety measures, such as never disclosing their personal details.
According to the report, the majority of scams started on social media, with fewer folks feeling confident in their ability to detect scams with just 62% being familiar with AI cloning and recruitment scams.
As customers become overwhelmed by scammers' varied and increasingly complex tactics, scammers may take advantage of shoppers in the Christmas and Boxing Day sales, the annual warning goes.
Adams also called for cross-industry collaboration in the fight against fraud as scammers continue to become more innovative in their tactics.
People are advised to be skeptical of companies that promise unrealistic returns and to double-check their contact details, official websites, and phone numbers before making purchases or receiving calls from unknown sources.