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Is a Bigger Booth at Events Really Worth It? The Latest SaaStr Data
- According to the SaaStr data from SaaStr Annual 2024, bigger booths at events have a higher number of activations.
- Doing some sort of giveaway at the booth can also help to move the needle.
- Most marketers believe that bigger booths are better if affordable, but all booth categories can work.
- However, it is important to spend within your budget and not do more than you can afford.
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