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Is the U.S. Losing Its Tourist Magnetism? Global Demand Says Yes

  • Global demand for U.S. travel is declining due to global instability, economic jitters, and uncertainty.
  • Mabrian's analysis shows varied trends in flight searches and confirmed bookings from key markets like the UK, Germany, Brazil, Japan, and China.
  • European travel intent to the U.S. is down, with the UK showing resilience while Germany and Italy face uncertainty.
  • In the Americas, Brazil and Japan exhibit declining travel intent, while Mexico, India, China, and South Korea show positive momentum.
  • Canadian demand remains stable but is not converting into actual bookings, while Mexico and India show rising interest.
  • China and South Korea demonstrate a surge in inspirational demand for U.S. travel, reflecting an upward trend in confirmed bookings.
  • The travel trend post-tariffs announcement reflects heightened volatility and uncertainty, impacting travel intent and bookings.
  • The decline in U.S. travel demand is attributed to trust, perception, and global instability, highlighting the interconnectedness of tourism with the world's pulse.

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