<ul><li>Selling a second product to new customers may be easier than to existing ones, a point many founders and executives often overlook.</li><li>While bringing second products to the market early is crucial to sustain growth, the attach rate for second products is often higher with new prospects because they are not being asked to switch.</li><li>An example from MangoMint, a SaaS for spas and salons, demonstrates that the attach rate for new customers is 50% higher than existing ones for their payroll service because new SMB customers may not have a payroll platform in place.</li><li>The insight suggests that while cross-selling to existing customers is important, allocating some marketing efforts towards selling combined products to new customers could potentially yield better results.</li></ul>

It May Be Easier to Sell a Second Product to New Customers, Not Existing Ones

Discover more